Bad packaging design: what NOT to do

It puts a lot in your brand. In many ways, it's like your baby. Every detail, every decision, every word, color and image ... you have thought of all of them. So there's no way you're going to drop the ball when it comes to your Custom Cardboard Boxes ... right?

It is perhaps one of the most important (and often forgotten) parts of a business plan: packaging. Its packaging says a lot about you and your brand image. Even if you do not realize. And at the end of the day, packaging can make a big difference from what you think.

According to recent market research and studies on packaging and consumer behavior, 52 percent of online shoppers say they are more likely to buy a brand again if their products arrive in premium packaging. And some brands have seen consumer interest increase by up to 30 percent when it is obvious to their customers that packaging is a priority.

But what exactly does the packaging be "good"? You must think a lot when designing the packaging of your product. Let's not confuse this ... there are more ways to make mistakes with their packaging than with doing things right.

In that sense, let's look at the 4 main ways in which packaging can be difficult for brands. Here are 4 things you want to avoid when designing your packaging and custom boxes.

Design error no 1: packing impossible to enter

Do not complicate your packaging too much. Sure, keep your product safe for shipping, but nobody wants to go to the garage to retrieve a screwdriver from the toolbox so they can enter the new caravan of Christmas Barbie campers for their children. The same can be said of that thick and sharp plastic Fort Knox that needs a chainsaw to enter.

Suggestion: use the necessary amount of packaging to protect your product, but do not make it so difficult to open that your customers are cursing your name.

Design error no 2: Missing the opportunity to mark

The boring packaging and without description is a great loss for the brands. Take the opportunity to make a real name for your brand in your space with your packaging. You want to shine, and packaging is a way of seriously altering your consumers' perception of who you are and what you represent. Do not miss this! Brand identity leads to brand loyalty.

Suggestion: packaging is a real asset for brand recognition efforts. Be sure to use it effectively with custom printed boxes.

Design error no 3: forget your mission

What are you? More importantly, who are you? What do you bring to the proverbial consumer table? Your packaging should reflect that. Are you a good product? Nice packaging! Are you the best beef jerky you've ever tasted? Your packaging should look good enough to make customers drool. Are you the best-selling toy for small children in the market in 2018? I should see your fun, colorful and eye-catching package of two aisles (and also my son).

Suggestions: Whatever your product, make sure your packaging is an extension and reflects that experience.

Design error no 4: ignore who your audience is

This is the short-n-sweet tip, "duh." But it's worth mentioning because it's really a mistake that we still see brands doing. Often. Meet your audience are you an eco-friendly company? Probably should not use polystyrene foam gaskets. Or toxic inks to print. Bonus advice? You can add to the history of your brand by taking advantage of these little things that interest you enough to look for them: "printed with ecological and non-toxic ink on products 100% recycled and recyclable after consumption". Hello, Green, nice to meet you!

Suggestions: Stay true to your roots until the end, until your packaging. Clients are fussy and demanding, and will waver exactly zero seconds before they call you for not having given them all the experience from A to Z.

Packaging is (or should be) one of your top priorities when it comes to your brand development efforts. Sometimes, knowing what not to do is half the battle.